About me

CV
I’m a behavioral researcher with a Ph.D. in Social Psychology from Northwestern University and a M.S. in Applied Statistics. I specialize in designing rigorous studies, analyzing behavioral and survey data at scale, and translating findings into insights that inform product, marketing, and people decisions.

My work spans experimental design, A/B testing, survey methodology, and advanced statistical modeling (regression, multilevel modeling, SEM, causal inference), using R and Python to analyze datasets ranging from hundreds to millions of records. I’ve applied NLP and clustering methods to study social network dynamics across 2M+ user profiles, designed and validated survey instruments across independent samples, and run discrete choice experiments and field studies to optimize engagement and experience metrics. I enjoy turning ambiguous behavioral questions into measurable, actionable insights for stakeholders with varying technical backgrounds.

Academic research: My doctoral research, advised by Drs. Wendi Gardner and Daniel Molden, examined well-being from two angles: how self-concept shapes decision-making, and how people seek support and navigate conflict within their social networks. Before Northwestern, I worked with Dr. Fan Yang at the University of Chicago on how people evaluate what constitutes a good life. I received my B.S. from UCSD, where I was part of the Empathy and Emotion Lab.

In my free time, I enjoy thrifting, spending time with my dogs, my friends (and their dogs), taking photos for my friends (and their dogs), and exploring new restaurants in Chicago.